Oreofe Songonuga

This Was Avoidable is a public awareness campaign responding to the ongoing healthcare crisis in Nigeria. Developed in memory of the designer’s mother, the project highlights the human cost of systemic failures within the healthcare system through bold typography and large-scale public interventions. Drawing attention to shortages in medical provision and unequal access to care, the campaign presents preventable loss as a national issue requiring urgent attention. Through powerful visual communication, the work seeks to encourage reflection, accountability, and meaningful public dialogue around healthcare reform.