Kristina Botezatu

Outfit Repeater is a visual identity for a second-hand fashion brand that challenges fast fashion culture by celebrating outfit repetition and conscious consumption. The project explores branding through logo design, colour systems, packaging, and a series of out-of-home campaign posters. Rather than framing sustainability through guilt or restriction, Outfit Repeater positions second-hand fashion as a form of self-expression and creativity. The brand encourages audiences to rethink their relationship with clothing while promoting more thoughtful approaches to consumption through an engaging and contemporary visual language.